MDB Communications Inc. released a unique new TV spot to promote the launch of DC Lottery’s DC2 game. The spot features a silhouetted figure dancing along to an original song created by MDB and D.C.-based production company IMG (Interface Media Group). The music motivates the dancing, the dancing motivates the animation, which accentuates the story told in the ad. Inspired by the music videos of many of today’s most popular musicians, the spot is further evidence of MDB’s commitment to versatility and novel approaches in support of clients’ needs.

“Our goal was to not only introduce people to DC2,” said Richard Coad, Chief Creative Officer with MDB, “but to create a message that would make people want to get up and dance.”

“We’re excited to introduce this new game, which is unique to the region, with a one-of-a-kind sound and campaign that aims to differentiate the DC Lottery in an extremely competitive gaming market,” added Beth Bresnahan, DC Lottery’s Executive Director.

In regards to media placement choices, Carole Reuschle, MDB’s Media Director, said, “We married the choreography and musical vibe of the TV spot with synergic placements in The Voice, American Idol, Empire, Showtime at the Apollo, Love & Hip Hop and more. Radio lends a natural music environment, and we continue to dance throughout our City with strategic placements on Metro Buses to bring awareness of the new DC2 game.”

In creating the ad, MDB stated in a release that it “was proud to continue its tradition of supporting local Washington, DC, businesses, employing a DC-based production company and local talent in order to make a uniquely DC advertisement for a uniquely DC product.”

MDB Communications, Inc., a Capitol Communicator sponsor, is a full-service, integrated and strategic marketing communications agency powered by experienced leaders, innovators and problem solvers. Founded in 1981, MDB is focused primarily on consumer branding, social media and developing advanced SEM programs and contextual targeting initiatives for companies, associations and non-profits.  The firm has won more than 234 awards for client work and is headquartered in Washington, DC, with affiliate firms in Asia/Pacific and Europe.

Founded in 1982, the DC Lottery is the District of Columbia Government agency that regulates the sale of gaming products and charitable gaming activities in the District of Columbia. Since its inception, the DC Lottery has awarded more than $3 billion in prizes, transferred more than $1.8 billion to the District’s General Fund which supports essential services in the District, and has helped local nonprofits raise more than $125 million in support of social causes.

 

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Sponsor: MDB Communications is a full-service, media-neutral agency that's powered by experienced leaders and innovators. As an independent agency with the drive and determination to help our clients succeed, we're also able to chart our own course for success and make decisions that are always in our clients' best interests. From brand development to media planning, creative execution to public relations, we deliver solid thinking, airtight strategy, messaging that motivates and the metrics to prove it.MDB top executives carry demonstrable credentials shaping strategy, positioning and creative for major brands. Clients such as Sprint, the American Bankers Association, National Geographic, Destination DC, DC Lottery, Fannie Mae, the United States Mint, and the International Spy Museum have discovered that MDB delivers a solid return on their investment.

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