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Home » Media now represent a fifth of Americans’ most indispensable brands, reports Media Daily News

Capitol Communicator has a report that Media now represent a fifth of Americans' most indispensable brands.

Media now represent a fifth of Americans’ most indispensable brands, reports Media Daily News

by | Dec 12, 2022

Media brands rank as nearly a fifth of America’s most indispensable ones, including three new ones — TikTok, Instagram and Spotify — being added to this year’s top 100 “most connected brands,” according to an annual study by Opinium.

The study, states Media Daily News, is based on in-depth interviews with 4,000 U.S. adults. It also found that only five media brands — Samsung, Netflix, Microsoft, Disney and Hulu — slipped in their rankings vs. last year’s, an indication that Americans are finding premium subscription streaming services a little more dispensable than they did a year ago.

Amazon and Google remained unchanged in the two top positions, respectively, while YouTube surged six positions to rank third, and Apple jumped nine positions to rank fourth.

More here.

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Capitol Communicator

Capitol Communicator is a unique online and offline resource for Mid-Atlantic advertising, marketing, public relations, digital and media communications professionals. The e-magazine, e-newsletters and events bring together communications professionals, fostering community and providing important information; news; trends; education; and opportunities for networking, career enhancement, business exchange and showcasing great work. Visit www.capitolcommunicator.com to learn more.

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