Media brands rank as nearly a fifth of America’s most indispensable ones, including three new ones — TikTok, Instagram and Spotify — being added to this year’s top 100 “most connected brands,” according to an annual study by Opinium.
The study, states Media Daily News, is based on in-depth interviews with 4,000 U.S. adults. It also found that only five media brands — Samsung, Netflix, Microsoft, Disney and Hulu — slipped in their rankings vs. last year’s, an indication that Americans are finding premium subscription streaming services a little more dispensable than they did a year ago.
Amazon and Google remained unchanged in the two top positions, respectively, while YouTube surged six positions to rank third, and Apple jumped nine positions to rank fourth.
More here.
0 Comments