Media now represent a fifth of Americans’ most indispensable brands, reports Media Daily News
Media brands rank as nearly a fifth of America’s most indispensable ones, including three new ones — TikTok, Instagram and Spotify — being added to this year’s top 100 “most connected brands,” according to an annual study by Opinium.
The study, states Media Daily News, is based on in-depth interviews with 4,000 U.S. adults. It also found that only five media brands — Samsung, Netflix, Microsoft, Disney and Hulu — slipped in their rankings vs. last year’s, an indication that Americans are finding premium subscription streaming services a little more dispensable than they did a year ago.
Amazon and Google remained unchanged in the two top positions, respectively, while YouTube surged six positions to rank third, and Apple jumped nine positions to rank fourth.
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