fbpx

Home » Mediabrands ad-buying group to “pause” Twitter spending

Capitol Communicator has a report that Elon Musk suspended or expelled several journalists who cover him and his businesses from Twitter

Mediabrands ad-buying group to “pause” Twitter spending

by | Nov 1, 2022

Interpublic Group, the advertising giant, has advised clients that work with its large Mediabrands ad-buying group to “pause” spending on Twitter for the next week, according to a person familiar with the matter, reported Variety on November 1. Executives at the media-investment firm want to get more clarity, this person says, on Twitter’s trust and safety policies, as well as its “organizational capability” under Musk, the new owner. Musk last week closed a $44 billion deal to acquire Twitter.

Interpublic Group declined to make executives available for comment. Twitter did not respond to a query seeking comment. Morning Brew previously reported Interpublic’s advice to clients, states Variety.

More here.

About the Author

Capitol Communicator

Capitol Communicator is a unique online and offline resource for Mid-Atlantic advertising, marketing, public relations, digital and media communications professionals. The e-magazine, e-newsletters and events bring together communications professionals, fostering community and providing important information; news; trends; education; and opportunities for networking, career enhancement, business exchange and showcasing great work. Visit www.capitolcommunicator.com to learn more.

0 Comments

Submit a Comment

Your email address will not be published. Required fields are marked *

Sponsors

Brand Creep

What if we use an asterisk?

SEARCH FOR ADVERTISING, MARKETING & PR AGENCIES, PROFESSIONALS AND SERVICES

Find out more  Powered by COMMUNICATIONSMATCHTM

REGISTER.
CHOOSE AN AGENCY OR INDIVIDUAL DIRECTORY OR COMPREHENSIVE PROFILE PLAN.

Find out more  Powered by COMMUNICATIONSMATCHTM

REGISTER.CHOOSE AGENCY SELECT
TO REQUEST MORE INFORMATION & STREAMLINE RFPs

Find out more  Powered by COMMUNICATIONSMATCHTM

CAPITOL COMMUNICATOR CAREER CENTER SEARCH RESULTS (JOBS IN MULTIPLE LOCATIONS)

MEDIA KIT

Recent Comments

Categories

Events

 

SUBSCRIBE