Mediabrands ad-buying group to “pause” Twitter spending

Interpublic Group, the advertising giant, has advised clients that work with its large Mediabrands ad-buying group to “pause” spending on Twitter for the next week, according to a person familiar with the matter, reported Variety on November 1. Executives at the media-investment firm want to get more clarity, this person says, on Twitter’s trust and safety policies, as well as its “organizational capability” under Musk, the new owner. Musk last week closed a $44 billion deal to acquire Twitter.

Interpublic Group declined to make executives available for comment. Twitter did not respond to a query seeking comment. Morning Brew previously reported Interpublic’s advice to clients, states Variety.

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