Owings Mills-based Medifast, Inc., a leading manufacturer and provider of weight-loss products and programs, named GKV in Baltimore, as agency of record. GKV will work with Medifast to develop the company’s 2015 multi-media campaign.

According to a release, Medifast will tap into a comprehensive set of GKV’s in-house capabilities, including market research; strategic planning; branding; creative development, including TV, radio, print and digital; and direct response.

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