Medifast Names GKV as Agency of Record

Guest ColumnistOctober 14, 20141 min read

Owings Mills-based Medifast, Inc., a leading manufacturer and provider of weight-loss products and programs, named GKV in Baltimore, as agency of record. GKV will work with Medifast to develop the company’s 2015 multi-media campaign.

According to a release, Medifast will tap into a comprehensive set of GKV’s in-house capabilities, including market research; strategic planning; branding; creative development, including TV, radio, print and digital; and direct response.

Guest Columnist

Capitol Communicator and sponsors host various guest postings on topics of interest to the advertising, marketing, public relations and media professional community that Capitol Communicator serves.