Merkle, “a leading technology-enabled, data-driven customer experience management (CXM) company,” announced the appointment of Erin Hutchinson to Global Chief Marketing and Communications Officer. In this role, Hutchinson, in photo, will focus on driving growth for dentsu’s Customer Experience Management (CXM) service line through the alignment of regional marketing and communications teams.

A 19-year Merkle veteran, Hutchinson has held various marketing leadership roles within the organization, most recently CMO of Merkle Americas. She has led the coordination and integration of more than 20 acquisitions over the years, expanding the corporate marketing department and spearheading the development of marketing best practices worldwide.

“Erin is a recognized leader who has been integral in growing the Merkle brand into the $1 billion company that it is today. She brings with her cross-industry experience in developing successful marketing strategies, award-winning campaigns, world-class events, and teams who are consistently recognized as innovators. No one is more deserving or better suited for the role as global CMO for Merkle/CXM,” said Craig Dempster, global CEO at Merkle. “Her tight-knit team has established a consistent track record of boosting lead generation, driving a constant stream of new content, and building strong, consistent brand engagement across all of our capabilities, within every industry and region we serve.”

Baltimore’s Edge Direct, a Moore company, announced a new branding and marketing approach. A leading agency for nonprofits and associations, Edge Direct represents some of the most recognized nonprofit brands in the country, according to the announcement.

“We are excited to introduce Edge Direct because it illustrates our commitment to the future of the fundraising industry,” said Kathy Calta, president of Edge Direct. “We are creating bold, transformative marketing solutions that engage donors and build awareness across direct mail, television, radio, print, digital, and social communication channels to create a better world.”

According to the announcement, Edge Direct is home to direct response marketers and fundraisers who share a passion for working with nonprofits and doing good by creating compelling campaigns structured around a unique foundation of combining right brain/left brain marketing tactics. Edge Direct clients are sector leaders in animal rights, health, historical societies, human services, museums, religion, and veterans services.

Brave New Markets in Owings Mills announced that Rob Flack has joined as Chief Strategy Officer, a new position on the senior leadership team. In this role, Flack brings business development and customer relationship experience to provide digital growth to clients.

“Rob joins us with an exceptional combination of business acumen and strategic insights in B2B digital growth environments. He has specific experience in strategic planning, business development, marketing and digital platforming in both public and private equity-backed companies. Rob strengthens Brave New Market’s ability to deliver growth to our clients,” said Marc Waldeck, founder and chief results officer.

Flack’s recent work experience includes CEO at IndySoft, where he continues as Strategic Advisor and Customer Advocate for key clients. Before IndySoft, he served five years at Transcat in VP roles including Sales and Operations, and Tektronix Service Solutions as Director of Sales for the Americas. Prior to that, he was at Davis Calibration 11 years in senior roles that include Vice President of Business Development. Rob earned his Executive MBA from Loyola’s Sellinger School of Business.

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