Meta, the parent company of social media platform Facebook, plans to eliminate advertisers’ targeting of people with promotions based on their interactions with content related to health, race and ethnicity, political affiliation, religion, sexual orientation and thousands of other topics, reports Marketing Daily.

The change takes effect on January 19, 2022.

According to Marketing Daily, the change “affects advertisers on Facebook, Instagram and Messenger, as well as the company’s audience network, which places ads in third-party apps to reduce the number of ways its targeting tool can be abused.

“Examples of these topics include those related to sexual orientation and religious practices with regard to terms such as “same-sex marriage,” “LGBT culture,” Catholic Church,” and “Jewish holidays.”

“The move also would ban topics or terms related to political beliefs, social issues, and advocacy causes, as well as political organizations and figures.”

More here.

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