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Home » Meta to provide more information about how advertisers target people with political ads

Meta to provide more details about how advertisers target people with political ads

Meta to provide more information about how advertisers target people with political ads

by | May 24, 2022

Facebook parent Meta said it will start publicly providing more details about how advertisers target people with political ads just months ahead of the U.S. midterm elections.

According to a post on ABC News: “The announcement follows years of criticism that the social media platforms withhold too much information about how campaigns, special interest groups and politicians use the platform to target small pockets of people with polarizing, divisive or misleading messages.

“Meta, which also owns Instagram, said it will start releasing details in July about the demographics and interests of audiences who are targeted with ads that run on its two primary social networks. The company will also share how much advertisers spent in an effort to target people in certain states.

““By making advertiser targeting criteria available for analysis and reporting on ads run about social issues, elections and politics, we hope to help people better understand the practices used to reach potential voters on our technologies,” Jeff King wrote in a statement posted to Meta’s website.

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Capitol Communicator

Capitol Communicator is a unique online and offline resource for Mid-Atlantic advertising, marketing, public relations, digital and media communications professionals. The e-magazine, e-newsletters and events bring together communications professionals, fostering community and providing important information; news; trends; education; and opportunities for networking, career enhancement, business exchange and showcasing great work. Visit www.capitolcommunicator.com to learn more.

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