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Home » MGH Buzz Promotes 100% Cicada-Free Zone in Ocean City

Capitol Communicator reports on the ‘Cicada-Free Zone’ marketing campaign for Ocean City, Maryland created by MGH.

MGH Buzz Promotes 100% Cicada-Free Zone in Ocean City

by | May 23, 2021

Cicadas are re-emerging after their 17 year hiatus, with Maryland as the epicenter of the surge. However, cicadas don’t vacation in Ocean City, Maryland, and a new campaign suggests a spot to escape the constant buzz.

“That’s right. Ocean City is a cicada-free East Coast oasis,” according to the official website of Ocean City. “Entomologists who study the bug have concluded that cicadas aren’t partial to the sandy soil conditions that our beach town has to offer — guess they don’t like good times, mini golf, and long walks on the beach.”

OCMD agency MGH issued a #ThrowbackThursday tweet sharing the creative from the cicadas’ last visit along with an updated version acknowledging Brood X’s arrival.

Ocean City Communications and Marketing Director Jessica Waters said the town has “ramped up its campaign in its major markets up and down the east coast and beyond through social media and public relations outreach. Just last week, Mayor Rick Meehan appeared via Zoom on the television show ‘Good Morning Columbus’ in Ohio to pitch the idea to residents in that area,” according to a report in the Maryland Coast Dispatch.

About the Author

Jeffrey Davis

Jeffrey A. Davis, APR has more than 25 years of news media and national public relations experience and heads J. Davis Public Relations, LLC, a PR and social media consultancy based in Baltimore. A three-time PRSA Maryland president, he serves as Baltimore regional editor for the Capitol Communicator and is co-founder of Podville Media in D.C. where he co-hosted the "Practically Social" podcast. He began his career as a reporter at daily newspapers in Ohio, New Jersey and at the Capital Gazette in Annapolis.

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