Multiyear, exclusive deal includes branding and integration opportunities with
the Washington Capitals, Washington Wizards, Washington Mystics, Capital One Arena
and Monumental Sports Network 

Monumental Sports & Entertainment (MSE) announced that United Airlines is the organization’s Global Airline Partner, “a first-of-its-kind title within MSE that includes branding and integration opportunities with the NBA’s Washington Wizards, NHL’s Washington Capitals, WNBA’s Washington Mystics, Capital One Arena and Monumental Sports Network (MNMT). 

According to a release, the multiyear, exclusive relationship will span the entire MSE enterprise “to help bring an enhanced fan experience to the community and unique activations for fans including VIP experiences through United’s MileagePlus Exclusives.“

“As we begin to introduce the marquee brands who will join us in shaping the transformation of Capital One Arena into a state-of-the-art entertainment destination, we warmly welcome United Airlines as a founding partner,” said Ted Leonsis, Founder, Chairman, Managing Partner, and CEO at Monumental Sports & Entertainment. “This new collaboration not only links two iconic brands but underscores our shared commitment to connecting people all over the world and enhancing the customer experience – whether in the air, in the arena, or anywhere in between.” 

As part of the deal, MSE also named United as the first Founding Partner in the transformation of Capital One Arena. In March, MSE announced an agreement with the District of Columbia to completely modernize Capital One Arena and create a revitalized entertainment destination in D.C.