The constant creep of corporate America into all aspects of everyday life — from the Allstate Sugar Bowl to Minute Maid Park — may soon conquer a new frontier, reports The Washington Post, which added it’s the “final frontier.

“NASA Administrator Jim Bridenstine has directed the space agency to look at boosting its brand by selling naming rights to rockets and spacecraft and allowing its astronauts to appear in commercials and on cereal boxes, as if they were celebrity athletes.

“While officials stress that nothing has been decided, the idea could mark a giant cultural leap for the taxpayer-funded government agency and could run into ethics regulations that prevent government officials from using public office for private gain. Astronauts may be the most venerated employees in the federal government, but they are still civil servants bound by regulations.

“NASA has steadfastly stayed away from endorsing any particular product or company — even going so far as to call the M&Ms astronauts gobble in space “candy-coated chocolates” out of fear of appearing to favor one brand of candy.”

Cary Hatch, CEO of DC-based MDB Communications, told Capitol Communicator that NASA’s idea should be considered for three reasons:  First, it could result in increased relevance and elevating the NASA brand profile;  second, it could generate a new revenue stream for NASA at a time when government is seeking to cut spending; and, finally, it could serve as a vehicle for talent acquisition.

While Hatch did not specify how NASA’s move might serve as a vehicle for future talent acquisition, Capitol Communicator thinks that if NASA paints an arrow on the side of a rocket pointing to the spacecraft on top that reads “We’re saving a seat for you”, it might attract a wider pool of potential astronauts.

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