The American Marketing Association (AMA) and the American Marketing Association Foundation (AMAF), named Artis Stevens, Senior Vice President and Chief Marketing Officer, National 4-H Council, as the recipient of the 2018 Nonprofit Marketer of the Year Award, reported PR NewsWire.
“Through his time at National 4-H Council, Artis Stevens has led the revitalization efforts of the organization and has proven himself as a leader in the industry,” says Julie Schnidman, Director of Strategic Alliances and Foundation Relations at the AMA. “The American Marketing Association Foundation is proud to recognize Artis for the recent transformation of his organization and the impact his work continues to have on the nonprofit field.”
Under Stevens’ leadership, 4-H has revitalized its 100-year-old brand image to capture the modern organization it has become, reaching nearly six million youth a year across programming in STEM education, civic engagement, healthy living and agriculture.
Working in partnership with the 4-H system, Stevens developed and implemented a marketing strategy that leveraged the power of 4-H’s 25 million alumni to drive brand relevance while exponentially increasing revenue and reach. He united 4-H’s historically decentralized and complex program delivery of 110 universities, over 3,000 local field offices, as well as 4-H’s government partner, the National Institute of Food and Agriculture, to lay the groundwork for multiple successful brand campaigns, new strategic partnerships, innovative field marketing programs and many more initiatives. More here.