The National Advertising Review Board (NARB) welcomed six new members, including Cary Hatch, CEO, Brand Advocate of D.C.-based MDB Communications, who were selected for their standing and expertise to serve with the advertising industry’s only peer-review organization.

The 70-member NARB, founded in 1971, is the appellate unit of the industry’s self-regulatory system. NARB decisions provide informative guidance to advertisers and help assure that advertising claims are truthful and accurate.

To assure a diversity of perspectives, NARB panelists come from companies that advertise, from agencies that create advertising and from schools and universities that offer advertising and marketing course work. Panelists are nominated to serve by the 4A’s, the American Advertising Federation (AAF) and the Association of National Advertisers (ANA). All panelists are volunteers.

“Because advertising is designed to be influential in shaping perceptions and beliefs there is also tremendous responsibility to ensure its validity and accuracy. I am honored to help the NARB fairly assess disputed cases to maintain the integrity of the industry,” said Holly Aguirre, President, New Honor Society.

“I’m hopelessly in love with the advertising industry – our value to society as an economic driver as well as the innovation we provide to advance brands, organizations and causes in the world. Simply put, preserving the importance, validity and integrity of truthful advertising aligns with my fervent beliefs and principles,” said Hatch. “I look forward to participating in a collegial forum that considers and evaluates some of the most interesting and complex issues of our times – doing so is truly as fascinating as it is important. It’s my honor to serve on the National Advertising Review Board.”

Five-member NARB panels are convened to review disputed decisions of the National Advertising Division (NAD) or Children’s Advertising Review Unit (CARU). NARB panelists examine the record of NAD or CARU proceedings and make determinations as to the truth and accuracy of the advertising claims at issue.

In the past three years, NARB panels have evaluated claims for products as varied as motor oil, pet products, personal care products, internet service speeds and quality, household products and dietary supplements.

“The expertise and integrity that our NARB members bring to the table is critical to the success of our advertising self-regulatory review mandate,” said Wally Snyder, Chair, NARB. “Their dedication and commitment to an impartial review of the facts and law is an essential element of the strong system of self-regulation the advertising industry provides today.”

 In addition to Hatch, the NARB Class of 2018 includes Holly Aguirre, President of New Honor SocietyJeffrey Buntin, Jr., President and CEO of The Buntin Group; Alice Kendrick, Professor of Advertising at Southern Methodist University; Meredith Vaughan, CEO of Vladimir Jones; andJan LeBlanc Wicks, Professor and Vice Chair at the School of Journalism & Strategic Media.

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