The News Literacy Project (NLP) and The Open Mind Legacy Project (OMLP) released public service announcements, with the help of nonprofit marketing agency Five Ones, to educate voters on how to avoid being misinformed about the November elections. With media strategy and management by Five Ones, the PSA was released nationwide to both TV and radio stations for airing until the November election. The campaign has commitments from Comcast, The E.W. Scripps Company and public media stations to air the video and audio PSAs, and will also be featured in a digital ad campaign on social media and other platforms.
According to a release, “NLP and OMLP’s initiative aims to prevent voters from being misled by false information, such as being told that they can vote by text or by phone, that the election is canceled or that polling places are closed or have been moved.”
“Our mission is to help people learn to sort fact from fiction so that they can be engaged and informed participants in our democracy,” said NLP founder and CEO Alan C. Miller. “This nonpartisan campaign is intended to inoculate Americans against misinformation about voting and build critical thinking skills that they will use to make informed decisions throughout their lives.”
The PSAs include four 30-second and two 15-second videos in English and Spanish, as well as audio versions of the spots. According to the release, the campaign “will debunk myths about voting, address the need for voters to break out of their filter bubbles and advise them to verify facts before sharing social media posts. The PSAs will drive viewers to a special webpage created to help the public understand how misinformation can influence elections. The page will include real-time examples of falsehoods, free resources for the public, blog posts with tips on understanding election-related data, downloadable graphics that show people how to identify misinformation, and quizzes and other tools to help build news literacy skills in the months leading up to the election.”