Nats’ Bryce Harper Featured in Gatorade “Virtual Reality Experience”

Using a combination of  live action, computer-generated imagery and binaural audio, “consumers will be immersed into the middle of 360-degree action and sound for an unparalleled interaction that puts users in the shoes of Washington Nationals all-star Bryce Harper from the batter’s box in Nationals Park,” states an email about a campaign released by Gatorade.

Gatorade partnered with OMD’s Zero Code and The Mill to provide consumers with what it called “a category-shifting immersive experience by tapping into the technological advancements of today.”

You can check out the virtual reality experience below.