As TV news audiences age and younger viewers disperse to the far corners of social media to stay informed, TV NewsCheck asks: “what’s a network to do to stay relevant?
“For the past year, NBC Left Field has been tasked with finding out. The digital video unit of NBC News launched with a remit to experiment relentlessly to find new, more cinematic ways of telling news stories.
“Along the way, it’s using emerging technologies and social media to stretch the fabric of news content. It’s developing a collaborative streak that’s seeing its visual influence play out on other NBC units and shows. Soon those collaborations may extend to some of the network’s affiliates or O&Os as well. And Left Field is finding its own growing audience, especially on OTT.
“Matt Danzico launched the unit as its head after seven globetrotting years with the BBC, leading its first traveling bureau and video innovation lab. At Left Field, his initial team of two video journalists has grown to a dozen staffers, and its weekly output has expanded from one story to three, ranging from four-minute stories to a half-hour documentary.”