In Baltimore, Planit has its public coffee shop, Order & Chaos Coffee, and now digital agency Mindgrub Technologies is taking its brand to the streets with the launch of a branded food truck – the “Mindgrub Cafe.”
“As (our) tech company continues to grow, so does the drive to showcase brand principles through new avenues – one being the business of brain food,” the agency announced in a release.
Created by husband and wife team – Mindgrub CEO Todd Marks and Nikki McGowan, owner of Madame BBQ and Madame Cours de Cuisine – the Mindgrub Cafe food truck will service the Baltimore metro business community by way of corporate lunches, drop catering and food truck festivals.
Diverging from the common food truck model of delivering heavy and sometimes less than healthy menu items, Mindgrub Cafe’s menu will focus on “brain food for knowledge workers,” according to the release.
“We are focusing on foods that will energize you so that you don’t go to your desk after lunch and take a nap,” McGowan said. “We’ll be featuring salmon, roasted turkey, black beans and grilled chicken as pressed sandwiches or bowls filled with ingredients like avocado and pineapple.”
In conjunction, with the debut of the Mindgrub Cafe food truck, McGowan has been working to open a commissary kitchen on the ground floor of McHenry Row II in the same building occupied by Mindgrub Technologies on East Fort Avenue. The kitchen will be a shared space for building occupants and food truck partners to prep, cook and host events.