New book “AI Isn’t a Goal (or a Strategy)” upends the way enterprises talk about AI

Marketing technology veteran Greg Kihlström makes the case
that algorithms are supporting actors, not the plot.

Marketers chasing the next algorithmic silver bullet might want to keep the receipt, states Greg Kihlström.

In his new book, AI Isn’t a Goal (or a Strategy), best-selling author, advisor, and podcast host Kihlström argues that artificial intelligence should power existing business objectives—never replace them. The book is available today in print, e-book and audiobook formats.

“Putting ‘Implement AI’ on a roadmap is like writing ‘Buy treadmill’ on a diet plan and calling it fitness,” Kihlström says. “Tools matter, but outcomes matter more.” Drawing on two decades of advising Fortune 1000 brands, Kihlström sets out a practical framework for turning AI from corporate trophy to performance engine. Inside the book you will find:
● A plain-spoken audit to separate measurable goals from tech fetishism.
● Checklists for piloting AI projects without the usual budget sinkholes.
● Playbooks that align data, workflow, and measurement—so AI initiatives dodge the fate of last year’s abandoned dashboards.
● Real-world cases showing how enterprises trimmed customer-acquisition costs and boosted lifetime value by treating AI as infrastructure, not headline.

The book is published by The Agile Brand® and is available worldwide in print and digital formats.

Learn more about the book on The Agile Brand Guide website: