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Home » “New economy” ad sector feeling “biggest pinch” in uncertain economy

Capitol Communicator has a report that the “new economy” advertising sector is feeling the biggest pinch in today's uncertain economy.

“New economy” ad sector feeling “biggest pinch” in uncertain economy

by | Jul 10, 2022

The “new economy” advertising sector is the one feeling the biggest pinch from the trend of the general economy. That’s the consensus of a panel of ad experts queried by Wall Street securities analyst at BMO Capital Market, reports Media Daily News.

“Ad budget cuts are being led by former emerging categories that have run into massive headwinds owing to changes in consumer behavior and the funding environment,” BMO’s Daniel Salmon writes in a report sent to investors.

While they did not cite explicit brands and/or categories, Salmon says: “Several speakers agreed that weakness is most acute in the area of direct-to-consumer (D2C) retail, VC-backed startups and cryptocurrencies.”

New economy is a buzzword to describe new, high-growth industries that are on the cutting edge of technology and are believed to be the driving force of economic growth and productivity, states an online report.

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Capitol Communicator

Capitol Communicator is a unique online and offline resource for Mid-Atlantic advertising, marketing, public relations, digital and media communications professionals. The e-magazine, e-newsletters and events bring together communications professionals, fostering community and providing important information; news; trends; education; and opportunities for networking, career enhancement, business exchange and showcasing great work. Visit www.capitolcommunicator.com to learn more.

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