Maryland’s Office of Tourism Development wants visitors to the state to indulge in the sights, sounds, smells, tastes and feelings of Maryland, reports the Baltimore Business Journal.
The office, continued the BBQ report, has launched a new ad campaign, dubbed “Satisfy Your Five Senses,” that highlights the sensory experiences across the state. Bill Pencek, the state’s acting tourism director, told BBJ that the campaign aims to overcome the perception that Maryland doesn’t have as much to offer as surrounding states.
“It’s a perception out in the marketplace … that we’re perhaps not as fun and exciting,” he said. “We continue to have a challenge and that’s part of what the campaign is about, to convince people that Maryland is fun, exciting, rewarding, absolutely unique and authentic.”
As state tourism leaders were developing the campaign during the past year, Fitzsimmons said they looked to campaigns by other tourism destinations. Many of them touched on sensory experiences, but none of them tied all of the five senses together.
New television spots, part of a multi-platform push that also includes print and digital components, hit airwaves in Baltimore, Washington, D.C., and Philadelphia, followed print ads that launched in March.