Greg Kihlström, SVP Experience at Yes& and author of The Agile Brand, has launched a new podcast entitled The Agile World. It will provide marketers, branding professionals, digital strategists and customer experience experts a fresh perspective on the continually evolving dynamic between brands and consumers.

Over 52 weekly episodes, season one of The Agile World podcast will help listeners make sense of a fast-changing brand and consumer landscape. Exploring the origins of the brand-consumer relationship and how modern organizations must adapt to survive, the podcast features thoughts and ideas from Kihlström’s popular Agile series of books, his articles featured in publications such as Forbes, The Washington Post and Social Media Today, and his international speaking appearances.

 The Agile World podcast accompanies Kihlström’s Agile series of books. To be released in late summer 2019, The Agile Consumer will be the third book in Kihlström’s Agile series. The series  started with 2016’s The Agile Web, which explores how the agile methodology applied properly to website design and marketing can create dramatic improvements in their results. 2018’s The Agile Brand explored how brands that embrace consumer feedback and create a “living” brand that evolves over time while staying true to its values.

The Agile World will be available on all major podcast outlets.

About The Agile World

We are living in an agile world. What started with technologists and marketers who were early adopters of the agile methodology and way of thinking has spread across entire organizations, and didn’t stop there. Consumers are thinking more agile as well. They are more willing to be part of product development and the process of building brands than ever before, due to a number of social, technological and economic factors. Also, as employees, these consumers are also more interested in sharing values with the companies they work for, and are looking for new types of management and work environments that embrace their individuality and desire to contribute more quickly in tangible ways. All of this adds up to the makings of an Agile World led by newly-empowered consumers in an evolving economy.

About Greg Kihlström

Kihlström is SVP of Experience at Yes&, a performance-driven marketing agency in the Washington, D.C., region that is a Capitol Communicator sponsor. He was the founder of Carousel30, a digital agency he started in 2003 which was acquired in late 2017 by Yes&. He is an award-winning creative director and digital strategist who has worked with top brands, including AOL, Choice Hotels, Coca-Cola, GEICO, Marriott Hotels, MTV, Starbucks, Toyota and United Nations. He is currently serving as Vice President on the American Advertising Federation District 2 (Mid-Atlantic Region) Board of Directors, Chair of the American Advertising Federation’s National Innovation Committee, and the Virginia Tech Pamplin College of Business Marketing Industry Mentorship Board.

Kihlström’s latest book, The Agile Brand (2018) follows the evolution of branding from its beginnings to the authentic relationship with brands that modern consumers want, and gives practical examples of what you can do to create a more modern, agile brand while staying true to your core values. His first book, The Agile Web (2016), discusses the changing landscape of digital marketing and customer experience.

He is a regular contributing writer to Forbes, Social Media Today, iMedia Connection and Capitol Communicator and has been featured in publications such as Advertising Age, SmartCEO, Website Magazine and The Washington Post. He’s participated as a keynote speaker, panelist and moderator at industry events around the world including Internet Week New York, Internet Summit, EventTech, SMX Social Media, Social Media Week, Mid-Atlantic Marketing Summit, ABA Bank Marketing Summit, and ADWKDC, among others. He has guest lectured at several schools including VCU Brandcenter, Georgetown University, American University, University of Maryland, Howard University and Virginia Tech.

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