Josh Greene, CEO of The Mather Group, LLC released a new book, Wikipedia for 2024: The Rules & Latest Developments that Businesses & Communicators Need to Know to Succeed. A bestseller in public relations last year, this annual publication is here to get businesses ready for 2024.
It’s an action book – one written to help anyone who reads it take action to improve their SEO and online presence. It’s conversational, and occasionally humorous, which are nice benefits when you are a busy professional choosing how to best spend your time.
The annual publication has a new chapter this year, ‘Wikipedia and AI,’ and a refreshed newbie from last year, ‘Wikipedia and SEO.’ In each chapter, Greene breaks down what is happening in those respective areas. Then, most importantly, he explains why it matters to organizations and what to do about it. He has the expertise to back up these assessments. Greene and his team help to coach some of the largest Fortune 500 companies, international brands and consultancies, and high profile non-profit organizations, walking alongside them as they align Wikipedia pages, SEO goals and online reputations.
Wikipedia continues to grow in importance but is not a marketing platform. It requires specific, unique strategies, and a deep understanding of its many rules, guidelines and public editors.
This is why Greene and his book are such welcome additions to your strategy sessions.
Let the expert walk you through his areas of expertise, so that you can do better at yours.
Greene’s book can be purchased online as either an e-book or a paperback. Pick up your copy today and refer to it throughout the year. Your team and your brand will thank you.
The Mather Group is a Capitol Communicator sponsor.