“In a headturning shift in the insular world of Broadway PR”, reports Variety, executives from the New York theater press agency O&M Co., led by Rick Miramontez, will join DKC Public Relations to launch DKC/O&M.

The Variety story, in part, also stated:

“The pact registers as a major move into Broadway for DKC and its entertainment division, headed by Joe Quenqua, the longtime Disney publicist who joined DKC in 2013. With DKC offices in L.A., Chicago, San Francisco, Washington, D.C. and Miami, DKC/O&M is billing itself as the first national PR agency for Broadway and live events.

““Broadway is such an important component for DKC, in terms what they want to do and where they want to go. It sold me on it immediately,” Miramontez said. “It could be a new template for Broadway.”

“O&M’s client list includes the last three Tony champs —  “Fun Home,” “A Gentleman’s Guide to Love and Murder” and “Kinky Boots” — as well as “Beautiful” and upcoming shows “School of Rock” and “Eclipsed,” among others.”

The firm’s D.C.-area office is located in Arlington, Va.

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