The Newseum has selected MDB Communications to develop and launch a new advertising campaign promoting the museum’s exhibits, programs and educational initiatives that promote, explain and defend free expression and the five freedoms of the First Amendment: religion, speech, press, assembly and petition.
Headquartered on historic Pennsylvania Avenue between the U.S. Capitol and the White House, the Newseum features seven levels of interactive exhibits including 15 galleries and 15 theaters. Since opening in 2008, the Newseum has welcomed more than seven million visitors from around the world. For the last three years, TripAdvisor users rated the Newseum as a “Travelers’ Choice Top 25 Museum in the U.S.”
MDB Communications, a full-service advertising agency based in Washington, D.C., was selected after a competitive review involving four agencies. The firm will provide research, strategy, creative and media-buying services. The campaign, which will begin in 2017, will use a variety of media channels and marketing initiatives that promote the Newseum and its important mission.
“Whether visitors come here to experience our interactive museum, one of our many programs or our award-winning educational initiatives, the experiences we provide are more relevant today than ever before,” said Scott Williams, chief operating officer and senior vice president of marketing at the Newseum. “We look forward to working with MDB on how to engage more people with everything we have to offer here at the Newseum.”
“Our First Amendment freedoms are part of what makes the United States a beacon of freedom and free expression for the entire world,” said MDB President and CEO Cary Hatch. “We are extremely proud to partner with the Newseum and help them tell their story.”
“The Newseum is one of the highest-profile and most popular destinations in our city, for both residents and visitors. It’s a tremendous honor to add them to our client roster of nationally known organizations,” added Jodie Warren, director of campaign management at MDB, which is a Capitol Communicator sponsor.