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Home » Newseum Selects MDB Communications For 2017 Advertising Campaign

Newseum Selects MDB Communications For 2017 Advertising Campaign

by | Nov 1, 2016

The Newseum has selected MDB Communications to develop and launch a new advertising campaign promoting the museum’s exhibits, programs and educational initiatives that promote, explain and defend free expression and the five freedoms of the First Amendment: religion, speech, press, assembly and petition.

Headquartered on historic Pennsylvania Avenue between the U.S. Capitol and the White House, the Newseum features seven levels of interactive exhibits including 15 galleries and 15 theaters. Since opening in 2008, the Newseum has welcomed more than seven million visitors from around the world. For the last three years, TripAdvisor users rated the Newseum as a “Travelers’ Choice Top 25 Museum in the U.S.

MDB Communications, a full-service advertising agency based in Washington, D.C., was selected after a competitive review involving four agencies. The firm will provide research, strategy, creative and media-buying services. The campaign, which will begin in 2017, will use a variety of media channels and marketing initiatives that promote the Newseum and its important mission.

“Whether visitors come here to experience our interactive museum, one of our many programs or our award-winning educational initiatives, the experiences we provide are more relevant today than ever before,” said Scott Williams, chief operating officer and senior vice president of marketing at the Newseum. “We look forward to working with MDB on how to engage more people with everything we have to offer here at the Newseum.”

“Our First Amendment freedoms are part of what makes the United States a beacon of freedom and free expression for the entire world,” said MDB President and CEO Cary Hatch. “We are extremely proud to partner with the Newseum and help them tell their story.”

“The Newseum is one of the highest-profile and most popular destinations in our city, for both residents and visitors. It’s a tremendous honor to add them to our client roster of nationally known organizations,” added Jodie Warren, director of campaign management at MDB, which is a Capitol Communicator sponsor.

 

About the Author

MDB Communications

Sponsor: MDB Communications is a full-service, media-neutral agency that's powered by experienced leaders and innovators. As an independent agency with the drive and determination to help our clients succeed, we're also able to chart our own course for success and make decisions that are always in our clients' best interests. From brand development to media planning, creative execution to public relations, we deliver solid thinking, airtight strategy, messaging that motivates and the metrics to prove it. MDB top executives carry demonstrable credentials shaping strategy, positioning and creative for major brands. Clients such as Sprint, the American Bankers Association, National Geographic, Destination DC, DC Lottery, Fannie Mae, the United States Mint, and the International Spy Museum have discovered that MDB delivers a solid return on their investment.

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