NFL announces Under Armour as an official footwear and glove partner
Baltimore-based Under Armour, Inc. and the National Football League announced a long-term partnership, under which Under Armour will become an official footwear and glove partner of the NFL. According to a release, “this agreement affirms both brands’ commitments to innovation in athletic performance, fan engagement and youth development.”
“At Under Armour, we’re passionate about nurturing talent and transforming the way athletes perform. We know what it takes to succeed on the field,” said Sean Eggert, senior vice president of global sports marketing at Under Armour. “With a shared dedication to investing in the game, from the pros to grassroots, we’re thrilled to continue shaping the future of the sport alongside the NFL.”
“The NFL is excited to embark on this partnership with Under Armour, bringing their innovative products to NFL football to enhance player performance,” said Joe Ruggiero, senior vice president of consumer products at the NFL. “With the partnership, we hope to continue engaging current and future football players and fans around the world.”
According to the announcement, Under Armour’s partnership with the NFL will include the following components:
- The NFL will support Under Armour grassroots initiatives, such as the UA Next® platform, to promote youth sports and development.
- Under Armour will receive rights and IP to include UA logos on on-field UA footwear and gloves.
- Under Armour will have access to NFL media platforms, content creators and distribution channels to further collaborate on content and initiatives for on-field and in-game exposure.
