New York Philharmonic Launches “Let’s Play” Campaign with Image by Cade Martin

Cade Martin, who photographs Capitol Communicator’s “Up Close and Personal” profile series, has just completed a campaign for the New York Philharmonic – also known as “NY Phil” – that will appear online and in print, billboards, bus shelters and elsewhere in NYC.

Martin told Capitol Communicator that the image above was made for the NY Phil’s 2016 Biennial Season; “Let’s Play”. The creative directors for the project were Sue Anderson and Hoj Jomehri from the SO & SO agency. Martin told us that he “had the privilege of having met both Sue & Hoj when I showed my work to them when they were at Crispin Porter + Bogusky. So when Art Producer Lillian Sevilla approached me about the project, I was so excited to partner with them. I loved their vision for an elegant pied-piper in an enchanted forest setting, charming a group of curious characters being delighted by sound.

“And while I typically like to establish the background, environment and lighting direction first, this was to be a composite shot where the order needed to be reversed and we had to photograph our hero french-hornist, Leelane Sterrett, based on the NY Phil’s touring schedule. So we lit her in a studio in New York – the added bonus was she played for us during the shoot — which was quite a treat. Afterwards I flew to our waiting location, timing it so that it matched the same lighting direction as the lighting design we created in the NYC studio. We needed a warm forest and looked far and wide, domestically as well as internationally, before finding our magical setting in a forest in Northern California.”

Check out below how the final image came together.

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