Ocean City, Maryland, rolls out ‘Somewhere to Smile About’ campaign
by Capitol Communicator | May 4, 2023
Ocean City, Maryland, has officially rolled out ‘Somewhere to Smile About’, a campaign aimed at increasing awareness of and visitation to Ocean City. As the summer season approaches, Tourism and Business Development Director Tom Perlozzo said residents and visitors will see OC’s rebranding efforts at work, reports The Dispatch.
“It’s really about celebrating Ocean City as somewhere to smile about,” said Perlozzo.
“We’ve fielded tons of questions about why rebrand, and I wanted to tell you a few things about why tourism is our super system here in Ocean City,” he said. “It’s an economic development driver, no question, it attracts, it’s a catalyst for moving our destination forward, and more importantly we’re able to compete in this very crowded marketplace.”
In December 2021, states The Dispatch, the Mayor and Council confirmed BVK Advertising
as the successful bidder after a months-long process of finding a new firm. Since then, BVK has been working with the town’s tourism and marketing departments and private-sector stakeholders on efforts to rebrand Ocean City and develop strategies on how to not only retain its current visitors but attract new ones.”
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