National News Developments Result in “Whopping” Increase in Ad Spending on Cable and Broadcast

Driven by the unprecedented news cycle coming out of D.C., ad spend around news jumped a whopping 13.5% across both cable and broadcast, reports Media Village, which added that  “CBS won big on the broadcast side with a 33% increase in news programming ad revenue. MSNBC was the clear winner on the cable front, with a “yuge” increase of 42% on its news programs compared to the same period in 2016.  That being said, Fox News is still way out in front from a revenue perspective racking up two-and-a-half times more revenue than MSNBC.”

The report added that the print industry continues to face major headwinds.  The sector fell more than 16% in the first half of the year, as the industry struggles to successfully reinvent itself in the face of the digital onslaught.

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