Home » Orioles partner with T. Rowe Price; University of Maryland extends Under Armour sponsorship through 2036

Orioles partner with T. Rowe Price; University of Maryland extends Under Armour sponsorship through 2036

by | Jul 7, 2024

The Baltimore Orioles and T. Rowe Price have announced a marquee partnership that makes T. Rowe Price the exclusive investment and wealth management sponsor of the baseball team. The centerpiece of the deal is a T. Rowe Price-branded uniform patch that will adorn the sleeve of Orioles players’ jerseys for all regular season and postseason games.

The sponsorship coincides with new ownership of the Baltimore Orioles, led by Baltimore native and lifelong Orioles fan David M. Rubenstein and his partners at Charm City Sports Partners, LLC, and a new global initiative by T. Rowe Price to raise brand awareness highlighting its standing as one of the world’s premier active asset managers.

“T. Rowe Price has called Baltimore home since our founding. We are deeply committed to the city — as is the Orioles organization,” said Rob Sharps, Chief Executive Officer and President of T. Rowe Price. “We are very excited to invest in our hometown team and our community, and we believe this partnership will help us attract more clients in the years to come.”

“We are ecstatic to enter into this partnership with T. Rowe Price and welcome them as the first organization to associate their name and brand on our uniforms,” said T.J. Brightman, Orioles Senior Vice President and Chief Revenue Officer. “This partnership acknowledges the strong Baltimore Orioles brand, and we are elated to bring together two Baltimore institutions to positively impact our Birdland community.”

After two decades of partnership, the University of Maryland has renewed its partnership with Under Armour, extending its agreement for an additional 12 years through 2036.

According to a news release, Maryland has been a “revolutionary partner with Under Armour” since the company’s beginning, with its founder and CEO Kevin Plank having served as the University’s football special team’s captain before graduating in 1996. Over the years, Maryland student-athletes have been featured front and center by the brand sporting eye-catching, innovative uniforms across all their teams. Since first donning Under Armour apparel in the early 2000s, Maryland has won 19 National Championships in six different sports and more than 100 conference championships. The Terps have been one of the top programs in the Big Ten since joining the conference in 2014, winning 49 conference championships and being third-most among all Big Ten schools over the last ten years – all while proudly wearing Under Armour.

“The University of Maryland holds a special place in my heart because it’s where our brand was born. We’re excited about the next chapter of this partnership which will entail working closely with Maryland’s elite athletes and tapping further into the entrepreneurship and innovation hub that exists right in our own backyard. I commit that myself and Under Armour will do everything we can to give the Terps, and frankly every school we outfit, an advantage with the innovative product we build to help them win,” Plank said.

Image via Baltimore Orioles

About the Author

Jeffrey Davis

Jeffrey A. Davis, APR has more than 25 years of news media and national public relations experience and heads J. Davis Public Relations, LLC, a PR and social media consultancy. A three-time PRSA Maryland president, he serves as Maryland regional editor for the Capitol Communicator and is co-founder of Podville Media in D.C. where he co-hosted the "Practically Social" podcast. Jeff is the regional representative of the national Public Relations Consultants Group (PRCG). He began his career as a reporter at daily newspapers in Ohio, New Jersey and at the Capital Gazette in Annapolis.


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