Lissa Blackaby Forsterer Named Chief Growth Officer as RP3 Agency Plans for Expansion
RP3 Agency, an independent, full-service marketing agency based in the Washington, D.C., area, announced the appointment of Lissa Blackaby Forsterer as Chief Growth Officer.…
Mid-Atlantic MarCom Summit and ADWKDC set for Wednesday
The Mid-Atlantic MarCom Summit ADWKDC is Oct. 30 and the event is close to selling out. 80 speakers from many brands representing B2B, B2C, B2G,…
PSA 101: What makes a good PSA
By Julie Ellman, Connect360 Just like baking a cake requires the right mix of ingredients, creating an effective Public Service Announcement (PSA) campaign also follows a…
Innovative communication solutions for PR and Advertising: The role of digital signage
Digital signage has taken off in the PR and advertising sector because it changes the way businesses interact and communicate with their audience. This dynamic method…
Consumers more receptive toward advertising, finds new report
Kantar Media’s U.S. Media Reactions Report finds people, overall, are more receptive toward advertising. Nearly half (47%) of people surveyed say they have a…
Yes& helps Community College of Philadelphia “Rise from Within”
Yes& unveiled a bold new look and brand platform for the Community College of Philadelphia (CCP), launching a comprehensive rebrand, campaign and website redesign, states…
Can everyone mute themselves?
Capitol Communicator is running an industry commentary series by Dennis Goris, president and creative director at Goris Communications. You can find more Brand Creep cartoons here:…
2025 Trend: AI as never before
By Don Bates If we do one thing as communicators in 2025, it’s this: Start thinking and using AI seriously to develop and guide your…
State of Wikipedia report for October 2024
The Chaos Index for October 2024 is at 65, holding steady (-2%) from September as Wikipedia continues to edit at a high pace, matching the high…
CMRignite appoints Kevin E. Stone as Vice President of Creative Services; Agency to make presentation at Mid-Atlantic MarCom Summit on Oct. 30
CMRignite announced that Kevin E. Stone has been named Vice President of Creative Services. According to a release, CMRignite is the nation’s largest minority-owned…
Donald Thoms inducted into National Academy of Television Arts & Sciences Chapter’s Gold Circle
Donald Thoms, president of ThomsMediaGroup, was inducted into the National Academy of Television Arts & Sciences National Capital Chesapeake Bay Chapter’s (NATAS-NCCB) Gold Circle…
Avoid RFP traps to select better agency partners
As former corporate and agency leaders we advise clients embarking on an agency search how to manage an efficient Request For Proposal process that delivers long-…
From Spartan to Sprouting: How Plants Breathe Life into Response Labs
By Andy Locke, Response Labs Here at Response Labs, we understand the power of a dynamic and inspiring workspace. When we first moved into our Baltimore…
More than 70 speakers set to provide insights and outlook for 2025 at Mid-Atlantic MarCom Summit ADWKDC on Oct. 30
More than 70 speakers from many of the top brands in the Mid-Atlantic region – from B2B, B2C, B2G, non-profits and associations – will be featured…
AAF DC announces 2024-2025 leadership team
The American Advertising Federation DC Chapter (AAF DC) announced its officers and directors for the 2024-2025 term, featuring members from prominent area agencies, in-house…
