PSA 101: Are PSAs effective in today’s changing TV landscape?
By Julie Ellman, Connect360 Multimedia Anyone who has been paying attention to the television advertising industry in recent years has probably noticed that broadcast TV audiences…
Design Army “brings the glamour to holiday family drama” in new Morphe Cosmetics campaign, states PRINT
The holidays are a time of joy and celebration, and let’s be honest, family drama, states PRINT. Channeling the chaotic energy of The Bear’s…
Andrea Mitchell, NBC News Chief Washington Correspondent, to be honored with AWM’s Gracies Icon Award
The Alliance for Women in Media announced that Andrea Mitchell, NBC News Chief Foreign Affairs Correspondent and Chief Washington Correspondent, will be honored with the prestigious…
D.C.-area agency updates: Maeve Marketing, Curley Company and W2 Communications
Maeve Marketing has been launched by Christina Kozloff and Andy Steenberge According to its website, Maeve Marketing a creative agency that believes marketing can build lasting…
WaPo seeks acquisitions to grow the company
For the past several years, The Washington Post has sat out the deal fervor that has swept through much of the media industry, but The Post’…
Trust in media hits historic low, reports Axios
The percentage of Americans who say they have a great deal or a fair amount of trust in the mass media has fallen to a record…
There’s been a shift towards a more socially integrated workforce finds survey covering the ad industry
A new survey covering the advertising industry finds that advocates for a more inclusive workplace have gained ground in areas like career growth and social opportunities…
WaPo adds Shannon Najmabadi as breaking news reporter on the Business desk
Shannon Najmabadi is joining The Washington Post as a breaking news reporter on the Business desk, where, states The Post, she will cover “the biggest news…
Robert Strang joins WaPo as senior sales executive
Robert Strang is joining the WP Intelligence team as senior sales executive, where he’ll oversee revenue for new membership councils and professional subscriptions that The…
Cary Hatch to be honored at Mid-Atlantic MarCom Summit ADWKDC on Oct. 30
Cary Hatch, who recently announced her retirement from a long, illustrious career in advertising, will be recognized for her many contributions to the profession at the…
Do top loyalty members need discounts?
By Andy Locke, Response Labs Discounts can be a double-edged sword. They drive sales, but overuse can erode profit margins and cheapen the perceived value…
Baltimore Sun on the move again; Banner adds obits; news from WYPR’s “On the Record” and MPT
The Baltimore Sun’s editorial team is set for another relocation, this time to Little Italy’s Bagby Building at 509 S. Exeter Street. This marks…
University of Maryland Medical System Wins Top Honor at 2024 AMA Baltimore MX Awards
The American Marketing Association Baltimore Chapter (AMA Baltimore) announced the winners of its 39th annual MX Awards on Thursday, October 10, recognizing outstanding marketing campaigns in…
Ad fatigue may be turning off consumers from buying products and brands
Ad fatigue negatively impacts viewers’ purchasing decisions, with 61% of participants to a survey saying they are less likely to want to buy products or use…
Gladius Communications acquires D.C.-based Marcoux Strategies
Strategic communications consultancy Gladius Communications, based in Chapel Hill, North Carolina, acquired D.C.-based defense and aerospace technology communications firm Marcoux Strategies. According to a…
