Emilio Pardo, the chief brand officer of AARP, has been appointed senior vice president, chief marketing and communications officer responsible for the strategy and direction of branding, marketing and communications across the North American Business Unit of Prudential plc. In this role, Pardo will be responsible for developing and implementing a strategic framework to strengthen brand identification and guide innovation to deepen customer engagement with Jackson National Life Insurance Company® (Jackson®) and its subsidiaries.
Pardo will be based in Nashville.
Pardo served for more than 10 years as the chief brand officer and a member of the executive team of AARP. In this role, Pardo was responsible for strategy, management and integration of the brand throughout the organization, including more than 50 offices nationwide and 70 direct reports.
Before joining AARP in 2005, Pardo served as senior vice president for Discovery Communications, Inc., where he led strategic business development and partnerships for the health and fitness sectors. Prior to this position, he co-founded and served as chief executive officer and director of CityNet, a leading broadband network company and pioneer in building fiber optic networks in the U.S. and internationally.
From 1990-2000, he worked at FleishmanHillard. During his tenure, he rose to senior partner, driving the company’s global expansion and establishing its social marketing, brand and technology practices.