Crosby Marketing Communications has won a five-year blanket purchase agreement with an estimated amount of $20 million to provide brand strategy and integrated marketing services to the Peace Corps as its agency of record. Crosby will develop national awareness and recruitment campaigns attracting diverse candidates with a wide variety of experience, ages and backgrounds to become Peace Corps Volunteers.
Through the Peace Corps, Americans work alongside host country counterparts and together, develop sustainable solutions to locally prioritized projects in education, health, community economic development, agriculture, the environment, and youth development. During their service, Volunteers gain a unique cultural understanding and a life-long commitment to service that positions them to succeed in today’s global economy.
“The Peace Corps is an iconic organization that makes a tremendous, positive impact across the globe,” said Crosby CEO and President Raymond Crosby. “This is an incredible creative opportunity to help evolve its brand and inspire service-minded Americans to partner with communities to make a difference.”
Crosby, a Capitol Communicator sponsor, provides integrated advertising, public relations, social media and digital marketing services through specialized practices in Healthcare, Government, Non
To learn more, visit www.crosbymarketing.com.