PenFed Credit Union rolled out an integrated advertising campaign with the theme “Better Together.” The campaign, states a release, emphasizes McLean, Virginia-based PenFed’s unique blend of credit union perks with large financial institution benefits and will run in markets across the U.S. and in Puerto Rico throughout 2020.
“Sometimes 1+1=3. Better Together is about two things together that are better than the sum of their parts,” said PenFed CMO Gaurav Bhatia. “PenFed combines the competitive rates and community focus of a credit union with the innovative technology, products and accessibility of a larger financial institution.”
The campaign, produced by WHITE64, promotes PenFed’s checking and premium online savings, credit cards, mortgages, auto loans and personal loans and the benefits of bundling products together to provide unique and superior value to members. The campaign will air widely in the D.C. area across TV, radio, and print (including Washingtonian and The Washington Post) as well as in Metro stations and buses. Additionally, the campaign will have a strong presence in Puerto Rico, San Antonio and other select markets nationally through posters, banners and promotional materials in PenFed Credit Union financial centers.
PenFed President and CEO James Schenck said that credit unions “are focused on their members and must run lean marketing campaigns that drive home the messages that matter most. For PenFed, that meant focusing on the value credit unions can offer consumers, giving them access to both a wide array of services and to a local, tight-knit community of members, employees and partners.”
While “Better Together” is the theme for 2020, PenFed will retain the “Great Rates for Everyone” tagline and use of its familiar jingle from previous campaigns.