PepsiCo’s Pearl Milling Company Launches Ad About the New Brand that Replaced the Aunt Jemima Brand
In its first campaign since announcing it was “shuttling the Aunt Jemima brand in February, PepsiCo’s Pearl Milling Company has launched an ad telling consumers that although the brand has changed its name, the taste is still the same,” reports MediaPost.
The ad, from multicultural creative agency Ten35, shows an African-American family enjoying pancakes while a voiceover narration states, “Pearl Milling Company isn’t new to this. We’ve been stacking fluffy pancakes since forever: birthday pancakes, good-luck-in-grad-school pancakes, a surprise album drop pancakes. Sometimes it’s just TGIS pancakes. We’ve even stacked a few breakup pancakes. Our perfectly fluffy, syrupy goodness has been there for every moment. We’ll always be there. We’re Pearl Milling Company. Stack up the mm-moments.”
“The renaming came in the wake of racial unrest in 2020 that prompted Pearl to pledge $5 million to the black community. The P.E.A.R.L. Pledge supports Black women. The brand plans further investments to be announced in October,” states MediaPost.
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