Podcasts have been exploding in popularity across the world in the last few years, with an estimated 80 million Americans tuning in weekly, states Adweek.
“I think it’s just such an intimate medium,” Van Jones, CNN political commentator and host of the upcoming Uncommon Ground podcast on Amazon Music, said during a podcasting panel at an Adweek event. “I think podcasting can support a different kind of conversation. It still feels new. It still feels innocent. It still feels honest, and I think there’s an opportunity for it to support a different type of conversation.”
Jones believes podcasting is an effective medium to have conversations on tricky topics, as many current conversations are “agree/disagree.”
“I want to have conversations that [aren’t] about fighting about facts,” he said. “I want to understand the other person’s feelings, not what do you think, but why do you feel that way? I think podcasts can support that kind of conversation.”