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Home » Podcasts have become a big part of the normal routine, and news diet, of many Americans, reports Pew

Capitol Communicator has a report that After a slow start to the year, podcast advertising picked up in March and by the end of the first quarter Magellan AI says spending jumped 39% versus a year ago.

Podcasts have become a big part of the normal routine, and news diet, of many Americans, reports Pew

by | Apr 25, 2023

Following a steady increase in podcast listening over the past decade, podcasts have become a big part of the normal routine – and news diet – of many Americans, especially younger adults, reports Pew Research Center.

Roughly half of U.S. adults say they have listened to a podcast in the past year, according to a new Pew Research Center survey, including one-in-five who report listening to podcasts at least a few times a week. Among adults under 30, about a third listen to podcasts with such frequency.

Today’s podcast landscape is a sprawling one, featuring topics from sports and religion to politics and entertainment, and it attracts large numbers of listeners who turn to podcasts for a variety of reasons.

Large shares of podcast listeners say that they turn to podcasts for entertainment, learning and diversion – i.e., having something to listen to while doing something else. Half of Americans or more who have listened to a podcast in the past 12 months say these are major reasons they listen to podcasts.

Fewer Americans turn to podcasts in search of news, though most listeners still say that news is at least a part of their experience with podcasts.

More here.

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