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Home » Pokemon Go to Offer “Sponsored” Spots in the Game

Pokemon Go to Offer “Sponsored” Spots in the Game

by | Jul 15, 2016

Pokemon Go is sending its dedicated players to more than just new spots in their cities and, many restaurants and bars are also seeing increased foot traffic because of the augmented reality game, reports The Huffington Post.

The Huffington Post piece, in part, added that “according to the Wall Street Journal, the race to profit off the app’s massive user base has already begun.

“A few establishments have already seen a boost in business, thanks to both sheer luck and some gaming of the app’s mechanics.

Tom Lattanzio, owner of L’inizio Pizza Bar, told The New York Post the amount of people that have come to his store because of the game has been “astonishing.”

““We had people come down, sit down and get a couple beers and play the Pokemon game,” the restaurant’s manager Sean Benedetti told the paper.

“Benedetti spent around $10 on an in-game item called a “lure,” which brings more Pokemon to a specific location.

““People are coming out of the woodwork because of this game,” he told Bloomberg.

“Niantic, the company that made the game, wants to offer businesses an even more powerful method of attracting pocket monsters — and in turn players — to their front door.

“The company’s CEO, John Hanke, told The Financial Times that establishments will soon be able to become “sponsored” spots in the game.”

 

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Capitol Communicator

Capitol Communicator is a unique online and offline resource for Mid-Atlantic advertising, marketing, public relations, digital and media communications professionals. The e-magazine, e-newsletters and events bring together communications professionals, fostering community and providing important information; news; trends; education; and opportunities for networking, career enhancement, business exchange and showcasing great work. Visit www.capitolcommunicator.com to learn more.

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