Pokemon Go is sending its dedicated players to more than just new spots in their cities and, many restaurants and bars are also seeing increased foot traffic because of the augmented reality game, reports The Huffington Post.

The Huffington Post piece, in part, added that “according to the Wall Street Journal, the race to profit off the app’s massive user base has already begun.

“Tom Lattanzio, owner of L’inizio Pizza Bar, told The New York Post the amount of people that have come to his store because of the game has been “astonishing.”

““We had people come down, sit down and get a couple beers and play the Pokemon game,” the restaurant’s manager Sean Benedetti told the paper.

“Benedetti spent around $10 on an in-game item called a “lure,” which brings more Pokemon to a specific location.

““People are coming out of the woodwork because of this game,” he told Bloomberg.

“Niantic, the company that made the game, wants to offer businesses an even more powerful method of attracting pocket monsters — and in turn players — to their front door.

“The company’s CEO, John Hanke, told The Financial Times that establishments will soon be able to become “sponsored” spots in the game.”