The Public Relations Society of America’s National Capital Chapter’s (PRSA-NCC) pro bono committee is seeking proposals from local nonprofit organizations that have a public relations challenge or opportunity and need additional resources to effectively address the issue. The deadline for submissions is Friday, February 12 by midnight.

“PRSA-NCC’s pro bono committee was created as a means to give back to the community by providing communications and marketing support to a local nonprofit,” said Sultana F. Ali, APR, PRSA-NCC president. “The profession of public relations is built upon the notion that practitioners can further public good through communications. This is a unique opportunity to make a difference right here in our backyard and we couldn’t be more excited.” 

While the committee will consider all submissions, special consideration will be given to the following three issue areas, which respondents of PRSA-NCC’s 2015 member survey most frequently selected as social causes of great interest for pro bono efforts on behalf of the chapter:

·       Children and family services 

·       Arts, culture and humanities 

·       Animal welfare 

 The organization PRSA-NCC selects will receive communications consulting, training and services aligned with the organization’s needs. Additional support may include: writing basic press templates—such as news releases, letters-to-the-editor, and depending on the campaign, talking points—as well as media training the staff, event planning and social media engagement. Based on the organization’s needs, pro bono efforts may also support branding or marketing initiatives. 

“PRSA-NCC is looking forward to helping a nonprofit focus on strategic planning and achieving its key objectives,” said Patricia Cole, PRSA-NCC’s pro bono committee chair. “Our mission is to create a solid PR structure that the nonprofit will be able to implement for years to come.” 

For additional information and to download a copy of the RFP, visit the pro bono committee page on the PRSA-NCC website.

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