Highly skilled workers are being laid off in droves, “but there’s still a major demand for marketing and communications talent — just maybe not as full-time employees,” states an Axios post. The post adds:
“Why it matters: Many startups, VCs and agencies are scouring for communication consultants, and the opportunities are ripe for those looking for flexithe PR industry “is becoming less territorial, making freelance and consulting work more viable.”ble, lucrative work.
- According to Digiday, 71% of in-house marketers and 68% of agencies are hiring freelancers to fill content needs.”
What they’re saying: “I have consultants on speed dial that I will refer to our portfolio companies and while they can cost a lot, they’re often really good at the job,” says Jenna Birch, vice president of communications at a VC firm in San Francisco.
- “We want strategic doers,” says Hadley Wilkins, Atomic’s vice president of communications. “Somebody who understands the bigger picture, can be a thought partner and ask the hard questions, but can also tell a story and get people to care, because at the early stage, your story is all you have.”
The bottom line, states the Axios post, is that the PR industry “is becoming less territorial, making freelance and consulting work more viable.”