fbpx

Home » Public relations “becoming less territorial, making freelance and consulting work more viable”

Capitol Communicator reports that public relations is "becoming less territorial, making freelance and consulting work more viable"

Public relations “becoming less territorial, making freelance and consulting work more viable”

by | Nov 19, 2022

Highly skilled workers are being laid off in droves, “but there’s still a major demand for marketing and communications talent — just maybe not as full-time employees,” states an Axios post. The post adds:

“Why it matters: Many startups, VCs and agencies are scouring for communication consultants, and the opportunities are ripe for those looking for flexithe PR industry “is becoming less territorial, making freelance and consulting work more viable.”ble, lucrative work.

  • According to Digiday, 71% of in-house marketers and 68% of agencies are hiring freelancers to fill content needs.”

What they’re saying: “I have consultants on speed dial that I will refer to our portfolio companies and while they can cost a lot, they’re often really good at the job,” says Jenna Birch, vice president of communications at a VC firm in San Francisco.

  • “We want strategic doers,” says Hadley Wilkins, Atomic’s vice president of communications. “Somebody who understands the bigger picture, can be a thought partner and ask the hard questions, but can also tell a story and get people to care, because at the early stage, your story is all you have.”

The bottom line, states the Axios post, is that the PR industry “is becoming less territorial, making freelance and consulting work more viable.”

More here.

About the Author

Capitol Communicator

Capitol Communicator is a unique online and offline resource for Mid-Atlantic advertising, marketing, public relations, digital and media communications professionals. The e-magazine, e-newsletters and events bring together communications professionals, fostering community and providing important information; news; trends; education; and opportunities for networking, career enhancement, business exchange and showcasing great work. Visit www.capitolcommunicator.com to learn more.

0 Comments

Submit a Comment

Your email address will not be published. Required fields are marked *

Sponsors

Brand Creep

SEARCH FOR ADVERTISING, MARKETING & PR AGENCIES, PROFESSIONALS AND SERVICES

Find out more  Powered by COMMUNICATIONSMATCHTM

REGISTER.
CHOOSE AN AGENCY OR INDIVIDUAL DIRECTORY OR COMPREHENSIVE PROFILE PLAN.

Find out more  Powered by COMMUNICATIONSMATCHTM

REGISTER.CHOOSE AGENCY SELECT
TO REQUEST MORE INFORMATION & STREAMLINE RFPs

Find out more  Powered by COMMUNICATIONSMATCHTM

CAPITOL COMMUNICATOR CAREER CENTER SEARCH RESULTS (JOBS IN MULTIPLE LOCATIONS)

MEDIA KIT

Recent Comments

Categories

Events

 

SUBSCRIBE