Baltimore-based R2integrated (r2i) has signed an acquisition agreement with CatapultWorks, Silicon Valley’s largest integrated marketing services agency. CatapultWorks brings over two decades of creative, content, media, data and teleservices expertise to r2i’s elite digital and marketing technology cloud offerings. The acquisition gives r2i the ability to scale strategic marketing service offerings and brings online and offline brand marketing and demand generation to a national client base of mid-tier, enterprise and Fortune 500 brands.

CatapultWorks adds its leadership team plus over 80 employees to r2i’s offices, giving the agency more than 200 marketing professionals with experience in enterprise marketing cloud technologies, advanced data management and analytics, multi-channel marketing, content development and creative services. In addition, CatapultWorks brings integrated lead development services via its demand generation and call center services which complement r2i’s digital and interactive service offerings.

“We share a belief in the power of technology and the execution of data-driven marketing campaigns,” said Matt Goddard, CEO of r2i, which is a Capitol Communicator sponsor. “Combining our services and teams gives us enormous leverage in what we can do for our clients and positions us as a very competitive, comprehensive agency for mid-tier and enterprise customers.” The CatapultWorks client base of blue-chip B2B companies as well as enterprise consumer, clean tech and energy brands blends well with r2i’s portfolio and allows the agency to bring deep experience to nearly every vertical market.

Tom Beck, current CEO of CatapultWorks, will run the r2i Silicon Valley office as president, said “Our core belief is that highly impactful creative and content combined with targeted data and integrated technologies leads to the most successful campaigns. This thinking is what led us to believe that CatapultWorks would be a perfect fit with r2i.”

Acquiring CatapultWorks is a significant milestone in r2i’s growth. The company has been rapidly expanding due to strategic partnerships with marketing cloud platforms such as Adobe, Sitecore and Acquia Drupal. With this acquisition, r2i is able to accelerate additional partnerships with marketing automation leaders like Marketo and Silverpop.

The acquisition was backed by ORIX Private Equity.

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