fbpx

Home » R2integrated Acquires Digital Agency, Make Me Social

R2integrated Acquires Digital Agency, Make Me Social

R2integrated Acquires Digital Agency, Make Me Social

by | Apr 29, 2015

R2integrated, a national, full-service agency and a portfolio company of ORIX Mezzanine & Private Equity, has closed the acquisition of digital agency, Make Me Social. This announcement comes following r2i’s recent acquisition of CatapultWorks, growing the agency to over $40M in revenue and 200 employees, with offices in Silicon Valley, New York City, Seattle, and Baltimore/Washington, D.C.

Make Me Social creates social and content strategies, cross-channel campaigns, and engagement programs that generate opportunities, increase conversions, and deepen customer relationships. These capabilities and Make Me Social’s focus on analytics, strategy, execution, and ROI align with r2i’s approach and give r2i the ability to scale high-demand services across a broader client base.

Make Me Social works with a range of clients in industries such as financial services, retail, non-profit, and media, including Envestnet, Thomas & Betts, Triboro Quilt Manufacturing and Summit Golf Brands. The Make Me Social team is also experienced with marketing technology platforms such as HubSpot, Tableau and Marketo, adding to r2i’s capabilities in cloud-based solutions.

“Make Me Social has not only a strong New York City presence, a market we have been seeking to expand, but also a team of highly specialized marketers that fit well with r2i’s services,” said Matt Goddard, r2i’s CEO.

The leadership and resources from CMS Group enabled Make Me Social to expand rapidly. CMO Group’s CEO, Stephen Linsenmeyer, comments, “Our goal was to position Make Me Social with the right full-service agency to ensure its full potential. I’ve worked with Matt Goddard in the past and r2i is the perfect fit for Make Me Social where I know they will flourish.”

Make Me Social’s Chief Revenue Officer Mike Riley will serve as president of the new r2i New York City office. “Make Me Social has been a nimble team with a focus on social and content for six years. We’ve done a great job growing the business in these channels and are thrilled to be joining a full-service agency. We can take advantage of r2i’s expertise with the digital marketing cloud, an area that our clients have been clamoring for. Joining r2i allows us to offer complete, integrated, digital marketing solutions—a real value-add to our customers,” stated Riley.

Acquiring Make Me Social is another strategic growth move for r2i in the mid-sized enterprise market of companies with $500 million to $5 billion in revenues. By adding the client base and capabilities of both CatapultWorks and Make Me Social, r2i is well-positioned to compete with other top-tier agencies in this market, stated a release.

For more about r2i, visit www.r2integrated.com.

 

About the Author

Capitol Communicator is a unique online and offline resource for Mid-Atlantic advertising, marketing, public relations, digital and media communications professionals. The e-magazine, e-newsletters and events bring together communications professionals, fostering community and providing important information; news; trends; education; and opportunities for networking, career enhancement, business exchange and showcasing great work. Visit www.capitolcommunicator.com to learn more.

0 Comments

Submit a Comment

Your email address will not be published. Required fields are marked *

Sponsors

Brand Creep

What if we use an asterisk?

SEARCH FOR ADVERTISING, MARKETING & PR AGENCIES, PROFESSIONALS AND SERVICES

Find out more  Powered by COMMUNICATIONSMATCHTM

REGISTER.
CHOOSE AN AGENCY OR INDIVIDUAL DIRECTORY OR COMPREHENSIVE PROFILE PLAN.

Find out more  Powered by COMMUNICATIONSMATCHTM

REGISTER.CHOOSE AGENCY SELECT
TO REQUEST MORE INFORMATION & STREAMLINE RFPs

Find out more  Powered by COMMUNICATIONSMATCHTM

CAPITOL COMMUNICATOR CAREER CENTER SEARCH RESULTS (JOBS IN MULTIPLE LOCATIONS)

MEDIA KIT

Recent Comments

Categories

Events

 

SUBSCRIBE