As part of the 2020 Draft, the NFL hosted a fundraising campaign for COVID-19 relief efforts. Six national charities, including United Way, received a portion of the proceeds. All participating charities were given the opportunity to provide a COVID-19 TV PSA to air during the three-day event on national broadcast and digital media. Working with RaffertyWeiss Media, United Way quickly produced a high-quality broadcast spot in under a week. The PSA shares a message of hope and encourages people to give to United Way to help their neighbors.

For more information about the Draft-A-Thon visit: nfl.com/relief. To learn more about United Way Worldwide’s COVID-19 Community Response and Recovery Fund visit: unitedway.org.

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