fbpx

Home » “Rampant Fraud” Impacting Digital Dollars, States Media Life

“Rampant Fraud” Impacting Digital Dollars, States Media Life

by | Apr 25, 2016

A handful of advertisers who had moved money from television to digital, a few months ago, shifted it back again, voicing concerns about digital fraud and viewability issues that made them believe their dollars would be better spent on TV, reports Media Life magazine.

The Media Life report, in part, added:

“At the time it wasn’t clear whether the shift was simply a fluke or a sign of a coming trend.

“It’s now looking like a trend.

“A growing number of advertisers made similar shifts during the end of first quarter, according to the most recent ad spending report from Standard Media Index, which tracks ad spending on the part of 80 percent of U.S. agencies.

“Digital dollars still grew, reflecting the large number of advertisers eager to jump into the medium. But they grew more slowly.

“March online spending was up 15 percent, compared to a 20 percent gain for first quarter and 26 percent growth during full-year 2015.

“Meanwhile, television was up 4 percent in first quarter, compared to 0 percent growth last year.”

About the Author

Capitol Communicator

Capitol Communicator is a unique online and offline resource for Mid-Atlantic advertising, marketing, public relations, digital and media communications professionals. The e-magazine, e-newsletters and events bring together communications professionals, fostering community and providing important information; news; trends; education; and opportunities for networking, career enhancement, business exchange and showcasing great work. Visit www.capitolcommunicator.com to learn more.

0 Comments

Submit a Comment

Your email address will not be published.

Sponsors

Brand Creep

CAPITOL COMMUNICATOR CAREER CENTER SEARCH RESULTS (JOBS IN MULTIPLE LOCATIONS)

MEDIA KIT

Recent Comments

Categories

SEARCH FOR ADVERTISING, MARKETING & PR AGENCIES, PROFESSIONALS AND SERVICES

Find out more  Powered by COMMUNICATIONSMATCHTM

REGISTER.
CHOOSE AN AGENCY OR INDIVIDUAL DIRECTORY OR COMPREHENSIVE PROFILE PLAN.

Find out more  Powered by COMMUNICATIONSMATCHTM

REGISTER.CHOOSE AGENCY SELECT
TO REQUEST MORE INFORMATION & STREAMLINE RFPs

Find out more  Powered by COMMUNICATIONSMATCHTM