Ravens expand global reach with UK marketing rights

The Baltimore Ravens have officially joined the NFL’s Global Markets Program, securing international marketing rights in the United Kingdom. The rights allow the team to build brand awareness and expand their fanbase beyond U.S. borders through various initiatives including fan engagement, events, commercial opportunities, and NFL Flag development.

“We already have a strong support system in place from our UK Ravens community, and we’re thrilled to join the NFL’s Global Market Program to grow our fanbase throughout the United Kingdom and beyond,” said Ravens Senior Vice President of Marketing Brad Downs.

Downs emphasized the organization’s long-term vision, stating: “It has long been a goal of ours to further expand our brand and reach our supporters globally. We look forward to the exciting new offerings that will be available to both already existing and emerging Ravens fans through our inclusion in this program.”

Launched in 2022, the NFL’s Global Markets Program has seen significant growth, now including 29 teams across 21 international markets. The Ravens were among seven teams that had not previously participated in the program.

Three other NFL franchises are also joining the program this season: the Green Bay Packers (expanding to Germany, Ireland and the United Kingdom), the Los Angeles Chargers (Greece), and Washington Commanders (United Arab Emirates).

Ravens photo via UK fan Shane Richmond