fbpx

Home » “Read” receipts and other items that rile reporters

Capitol Communicator reports that most journalists turn to online newspapers or Twitter first for news, according to a Muck Rack survey.

“Read” receipts and other items that rile reporters

by | Jul 25, 2022

PR people are being advised to forego asking for “Read” receipts for the email pitches they send to journalists as the recipients resent them, reports MediaPost.

“For them, your pitch can make them feel like you’re their boss, peeking over their shoulder to make sure they are doing work at your request,” writes Allison Carter in PR Daily.

In addition, adds MediaPost, receipts are not the only annoyances that “arouse journalists, especially in B2B.

“Incomprehensible verbiage and constant use of the word “leading” when describing companies are two more.

“Then there is the demand that reporters fill out forms to access documents being pitched, often requiring that they pass CAPTCHA tests.

“Still, read receipts are guaranteed to take “an already-crotchety journalist from 0 to 60” in irritation.

“Carter urges PR people to push back when their bosses insist that they get receipts—the “lowest common denominator” of measurement.”

A read receipt is sent to you as an email with the time and date of when your message was opened.

A survey of reporters would produce a much longer list of things that rile them, states Phil Rabin, editor of Capitol Communicator.  He says one of the items on his list are people who send multiple emails asking if he has received their earlier email – or emails.  In some cases, he says, those sending follow-up emails state they just want to get to the top of his incoming emails.  The problem, adds Rabin, is that it’s time consuming and distracting to have to deal with literally hundreds of emails of no interest to him or Capitol Communicator readers.

About the Author

Capitol Communicator

Capitol Communicator is a unique online and offline resource for Mid-Atlantic advertising, marketing, public relations, digital and media communications professionals. The e-magazine, e-newsletters and events bring together communications professionals, fostering community and providing important information; news; trends; education; and opportunities for networking, career enhancement, business exchange and showcasing great work. Visit www.capitolcommunicator.com to learn more.

0 Comments

Submit a Comment

Your email address will not be published.

Sponsors

Brand Creep

What’s our differentiator?

CAPITOL COMMUNICATOR CAREER CENTER SEARCH RESULTS (JOBS IN MULTIPLE LOCATIONS)

MEDIA KIT

Recent Comments

Categories

SEARCH FOR ADVERTISING, MARKETING & PR AGENCIES, PROFESSIONALS AND SERVICES

Find out more  Powered by COMMUNICATIONSMATCHTM

REGISTER.
CHOOSE AN AGENCY OR INDIVIDUAL DIRECTORY OR COMPREHENSIVE PROFILE PLAN.

Find out more  Powered by COMMUNICATIONSMATCHTM

REGISTER.CHOOSE AGENCY SELECT
TO REQUEST MORE INFORMATION & STREAMLINE RFPs

Find out more  Powered by COMMUNICATIONSMATCHTM