Join Arlington Economic Development, the Arlington Library and the Rosslyn BID on August 16 for An Arlington Asset, the third seminar in the Return on Creativity (ROC) series. In a world where digital media and alternative forms of communication to continue to evolve, books and libraries still play a vital role. Hear several authors from the Washington, D.C., area discuss the place that books play in establishing thought leadership in a digital-first world.

Keynote speaker Greg Kihlström is SVP Digital at Yes& and Chair of the American Advertising Federation (AAF) National Innovation Committee. His new book, The Agile Brand, follows the evolution of branding from its beginnings to the authentic relationship with brands that modern consumers want, and gives practical examples of what you can do to create a more modern, agile brand while staying true to your core values. Being an agile brand means taking part in a relationship with consumers. While this means giving up some control over your brand, it rewards you with loyal long-term customers.

Following the keynote address, a panel led by moderator Genelle Schuler of Arlington Library will continue the conversation and discuss the place that books play in today’s society and their approach to writing.

The ROC series offers networking opportunities, first-hand insights and a chance to earn about the companies that are improving the area’s creative reputation and earning new business from a variety of consumer companies.

Speakers

Introduction:

Susan Soroko, Arlington Economic Development

Robert Sprague, CEO, Yes&

Keynote:

Greg Kihlström, SVP Digital Yes& Author, The Agile Brand

Panel:

Moderator:

Genelle Schuler, Arlington Public Library

Panelists:

Geoff Livingston, Principal, Livingston Campaigns

Lisa Nirell, Chief Energy Officer, EnergizeGrowth

Scott Williams, President & COO, Newseum

Here are event details:

Date/Time: August 16, 2018 @ 7 p.m.

Location: The Alcove, Corner of 19th and N. Moore Streets, Rosslyn, VA

Registration: Free; Register here: https://arlingtonva.libcal.com/event/4305859

Yes& is a Capitol Communicator sponsor.

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