Old Navy has been clothing American families since 1994, states The Martin Agency, “and recognizes that the need to serve families has never been greater. The COVID-19 crisis has left many Americans struggling to provide basic necessities for their families. In response, Old Navy is donating over $30 million of clothing to American families in need.”
To announce the donation, the campaign featured a video depicting a unique portrait of the American family by Richmond, Virginia, artist Noah Scalin. “Known for creating large-scale art installations out of everyday items, Scalin constructed a portrait of a mother and her two daughters, formed entirely out of Old Navy clothing (1,000 pieces). The portrait, measuring at 40 ft deep x 20 ft wide, is revealed as a time-lapse video, taking the viewer through the journey of apparel transforming into art,” adds the Richmond-based agency.