Richmond-based Martin Agency Produces COVID-19 Campaign for Old Navy
Old Navy has been clothing American families since 1994, states The Martin Agency, “and recognizes that the need to serve families has never been greater. The COVID-19 crisis has left many Americans struggling to provide basic necessities for their families. In response, Old Navy is donating over $30 million of clothing to American families in need.”
To announce the donation, the campaign featured a video depicting a unique portrait of the American family by Richmond, Virginia, artist Noah Scalin. “Known for creating large-scale art installations out of everyday items, Scalin constructed a portrait of a mother and her two daughters, formed entirely out of Old Navy clothing (1,000 pieces). The portrait, measuring at 40 ft deep x 20 ft wide, is revealed as a time-lapse video, taking the viewer through the journey of apparel transforming into art,” adds the Richmond-based agency.
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