Advertising

Updates from Richmond

Guest ColumnistApril 29, 20151 min read

Richmond BizSense has a monthly wrap-up of what’s new in the Richmond communications community and this month’s wrap-up includes:

– The Martin Agency created its first campaign for cracker-maker Ritz since gaining the business late last year. The “Life’s Rich” campaign and brand platform feature a 30-second TV spot that launched this month. A print campaign is set to launch in May. The agency also launched its latest installment of Geico’s “It’s What You Do” campaign. The 30-second spot features cartoon character Dora the Explorer;

Free Agents Marketing received a first-place Silver Telly award for its Washington Redskins “Fandemonium” commercial; and,

The Studio Center is preparing to open its next location in Washington, D.C. Studio Center Entertainment has eight pitches out to networks for unscripted series work.

For the full report, click here.

Guest Columnist

Capitol Communicator and sponsors host various guest postings on topics of interest to the advertising, marketing, public relations and media professional community that Capitol Communicator serves.