Agency

Richmond Round-Up: Spurrier Media Group, West Cary Group and Neathawk Dubuque & Packett

Guest ColumnistAugust 25, 20151 min read

Spurrier Media Group has been named agency of record for Regeneris Medical. The agency has been retained to develop and execute a comprehensive digital campaign for the Fredericksburg-based company, which specializes in hair restoration, platelet rich plasma therapy and stem cell therapies. SMG also has been retained by the Virginia Museum of Fine Arts to execute media research, strategy, planning and buying for the upcoming exhibit, “Rodin: Evolution of a Genius.” The campaign marks the fifth collaborative effort between SMG and the VMFA over the past several years.

West Cary Group was hired by Richmond 2015 to design and develop its navigation site for the upcoming UCI Road World Championships. A guide for participants, residents and tourists who want to explore the nine-day event, the site launched Aug. 5 and includes information on course routes, street closures, transportation and parking options. The agency integrated more than 70 maps with GIS data and used the Google API system to ensure that the site was mobile- friendly.

Neathawk Dubuque & Packett gave retiring senior copywriter Mac Calhoun a send-off with a citywide ad campaign. Ads featuring Calhoun’s photo and headlines such as “Insert headline here; obviously, words fail us” and “Mac has left the building” appeared in a full-page ad in the Times-Dispatch and on five digital outdoor billboards. Calhoun is retiring after 37 years in the business. In addition, the agency won three new accounts: a contract with the Virginia Department of Health to customize national “HIV Treatment Works” materials throughout the state, including posters and digital ads; public relations on behalf of the Boys Home of Virginia to promote the Covington-based nonprofit’s inaugural “Teach a Man to Fish” event, which benefits residents and other ongoing Boys Home programs; and a brand campaign for Baton Rouge General Medical Center in Louisiana that includes broadcast, digital, print and outdoor advertising slated to break this fall.

(Items above are from Richmond BizSense. For their full post, “The Pitch”, click here.)

Guest Columnist

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