The monthly Richmond BizSense wrap-up of news from the Richmond communications community includes the following:
The Martin Agency has been named agency of record for Land O’ Lakes, which previously spent 80 years with fellow Interpublic Group-owned agency Mithun, according to Adweek. It also developed a new branding campaign for Tic Tac, as reported by Advertising Age. Martin lost out to Havas Worldwide for an account with Weight Watchers, according to Adweek. It is one of four finalists vying to become the new agency of record for American Airlines, competing with Energy BBDO Chicago, Crispin Porter + Bogusky and Bartle Bogle Hegarty, according to the Chicago Business Journal.
West Cary Group formed WCG Innovation, a new department dedicated to exploring emerging technologies and supporting agency evolution. Executive team member Camille Blanchard will lead WCGi as vice president, head of innovation. New technologies to be explored include virtual and augmented reality and immersive, interactive video.
Renita Wade has joined Madison + Main as art director. Wade arrives from Washington, D.C., where she was a principal at Visual Acuity, senior graphic designer at Voice of America and a professor of graphic design at The Art Institute of Washington.
For the full Richmond BizSense report, click Richnmond BizSense.